On September 16, the Tmall Ecosystem × Alimama Ecosystem Double 11 Joint Preparation Conference was successfully held in Hangzhou. The conference aims to unite the ecosystem strengths of Tmall and Alibaba and, through scenario linkage, AI technology empowerment and commercialization upgrades, help ecosystem partners achieve sustained growth and high-volume breakouts during Double 11.
At this conference, INLY Communication Co.Ltd (xingkong, hereinafter "INLY"), on the strength of its long-standing industry expertise and marketing advantages, was named an "Alimama Omni-Domain Six-Star Super Marketing Partner" (阿里妈妈全域六星超级营销伙伴), and also received the "Alimama Brand Operation Super Marketing Partner" (阿里妈妈品牌经营超级营销伙伴), the "Alimama UD Performance Super Marketing Partner · Multimedia Operations Star" (阿里妈妈UD效果超级营销伙伴·多媒体运营之星) and the "3C Digital Industry Ecosystem Wave-Making Award" (3C数码行业生态造浪奖).
Crowned With Omni-Domain Six Stars: Marketing Service Capabilities Recognized Again by the Ecosystem
This "Alimama Omni-Domain Six-Star Super Marketing Partner" recognition represents a comprehensive endorsement of a partner's omni-domain marketing service capabilities.
Against the backdrop of a constantly changing brand marketing environment, what brands demand of marketing service providers has extended beyond single-channel media buying and content distribution to a more complete marketing chain covering brand operation, performance growth, consumer operations and multi-media coordination.
INLY continues to center its efforts on brands' operational goals, strengthening the coordination of its capabilities from strategy and content to media and performance, and relying on the Alimama ecosystem to continuously explore omni-domain marketing scenarios, so as to provide brands with more systematic marketing solutions.
Receiving the Omni-Domain Six-Star Super Marketing Partner title this time is a concentrated certification of the results of the two parties' long-term cooperation, and further demonstrates INLY's comprehensive service capabilities within the Alimama ecosystem.
From Brand Operation to Performance Marketing: Multi-Dimensional Capabilities Recognized
In addition to the Omni-Domain Six-Star Super Marketing Partner title, INLY also received two other honors at this conference: "Alimama Brand Operation Super Marketing Partner" and "Alimama UD Performance Super Marketing Partner · Multimedia Operations Star."
At the brand operation level, INLY continuously focuses on brands' long-term value and consumer communication, coordinating various marketing approaches including content, media and platform ecosystems to help brands establish effective connections with users across different consumption scenarios.
At the performance marketing level, greater emphasis is placed on the coordination between media resources and marketing objectives, using multi-media operations and refined campaign delivery to drive the conversion of marketing resources into business results.
From "brand" to "performance," and from single-point marketing to multi-media coordination, these honors also reflect INLY's continuously improving omni-domain marketing service capabilities.
It is worth noting that INLY also captured the "3C Digital Industry Ecosystem Wave-Making Award" (3C数码行业生态造浪奖), a newly established award among this round of ecosystem awards.
The 3C digital industry is characterized by fast product iteration, complex consumer decision-making paths and diverse user concerns, all of which place higher demands on the content innovation, media coordination and conversion efficiency of marketing services.
Centering on the marketing needs of the 3C digital industry, INLY continuously explores how to combine platform ecosystems with industry scenarios, coordinating brand content, media resources and performance marketing to find new communication approaches and growth space for brands in the highly competitive consumer electronics market.
Winning this "Industry Ecosystem Wave-Making Award" (行业生态造浪奖) is also further recognition from the Alimama ecosystem of INLY's marketing practice in the 3C digital industry and its exploration of ecosystem collaboration.
As a key consumption node of the year, Double 11 is not only an important window for brands to release their marketing momentum in a concentrated way, but also an important arena where platforms, brands and marketing service partners fight alongside one another.
For INLY, receiving four honors at this Tmall Ecosystem × Alimama Ecosystem Double 11 Joint Preparation Conference is both a stage-by-stage summary of past cooperation practice and a sign that the two parties will continue to deepen collaboration around brand operation, omni-domain marketing and performance growth.
Looking ahead to the approaching Double 11, INLY will continue to bring into play its comprehensive capabilities in strategy, content, media and digital marketing, and work with the Alimama ecosystem to explore more marketing scenarios and industry opportunities, helping brands achieve more efficient user connections and business growth at this important consumption node.
Behind these four honors lies the ecosystem's continued recognition of INLY's business practice; and Double 11 will become the starting point of a new round of marketing collaboration.
